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Tiendas becoming more popular in Macon

Tiendas becoming more popular in Macon despite low numbers of Hispanics and Latinos Written by Rylee Kirk, Couric Fellow Intern Macon, Georgia is home to an outrageously named baseball team, beautiful cherry blossoms, and a lot of soul, but there is also several Hispanic and Latino grocers, or Tiendas. Macon has three Latino/Hispanic grocers. One of these grocers, Cielito Lindo Tortilleria, is owned by Juan Corona and his wife. The store […]

todayAugust 5, 2021 425 11 8

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Radio is Still King in Reaching Hispanics

There’s no denying the growing influence of multicultural consumers in the U.S. – especially the growing numbers and purchasing power of Hispanic consumers. Early on in the “how to market to Hispanics era,” radio was the go-to-market tactic. Although many strategies have changed in the few two decades on how to reach the Hispanic community – the power of radio has not weakened. Radio is still king when engaging with Hispanics. According […]

todayApril 2, 2021 157 3 2

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